It is 2011, your sister is getting married, you buy an expensive lehnga which is loved by all. Fast forward the next year, another cousin is getting married. You want to buy a new outfit but you already have that lehnga from you sister’s wedding. Will you be willing to break your bank again? Well, this is where the concept of fashion rental comes in. Imagine having hundreds of brands at your disposal and the ability to wear and return them all! Also, all this at one third of its retail price. Sounds like a dream come true, doesn’t it? Well, this is exactly what RentACloset does for you.
RentACloset is the mecca in the world of online selling and renting of clothing and accessories to meet all your fashion needs. This ranges from traditional lehngas to chic party dresses and everything in between! On browsing through their website, you realise that they have such a wide variety of outfits to offers for every occasion.
RAC is an amalgamation of creative ideas and extravagant fashion choices where three unique services are provided for under one platform i.e. Buy, Borrow and Lend. The idea behind introducing this concept is to provide heaps of women the knack to rent or buy designer dresses, accessories and other essentials for a fraction of the retail price, allowing them to look, and more prominently, feel, beautiful for all of their special occasions.
There’s a seemingly endless variety of everything- ethnic wear, cocktail dresses, sparkly jewelry and even “Cinderella” dresses although majority of the collection goes to the Indian market and all the top designer’s label like VarunBahl, Manish Arora, Manish Malhotra, Shantanu and Nikhil, Rimple and HarpreetNarula, Preeti S Kapoor, Amethyst, Anamika Khanna, Ridhima Bhasin are going to be seen mainstream in the selection.
RAC is an easy concept: Rent a dress of your choice for a few days, wear it, and then return it. Pay a small amount extra for insurance in case you spill some Merlot on your Midi’s. paying a fraction of what have to pay i.e for a lehenga worth Rs. 50,000 now you have to pay to 5,000-7,500 which is just 10-15% of MRP for 4-8 days and return it with the ease of ordering online, booking a free trial, free pick-up and delivery. One can also buy from these luxury designer brands of national and international repute as per the custom needs from the comfort of home and be assured about the authenticity and quality of all the merchandise since they are directly shipped from the designer’s couture.
Who doesn’t love that! And the best part? RentACloset is soon starting its operations in Punjab, September 3rd to be more specific. The launch will take place at Casa Bella Vista. So what are you waiting for? Get, set, shop!
-Mrinaal Datt
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[…] on Twitter Some of you might remember that a couple of days ago I wrote an article regarding Rent A Closet being launched in Panjab. Last Sunday, the official launch event of the brand took place at Casa Bella Vista in Sector-10, […]